Why UX?
I am a UX/UI & Product Designer
passionate about
from person to product to pixel.
the human experience
With a background in the medical field and beauty industry,
I am driven by research and data
and fueled by my love for removing obstacles in people's daily lives,
so I entered UX because tech is a very wide-reaching way
for me to deliver tangible positive impact.
When I'm
not UX-ing:
I'm surfing, training for surfing, watching surfing 🏄♀️
or writing sketch and satire 📝 (my favorite joke I wrote for The Onion).
Jump to:
Design Approach
00 Empathy drives the train
We lead with empathy, always.
For users, of course. But also
for stakeholders, and engineers.
Here we act like sponges for
as many perspectives as possible.
01 Research fuels the engine
We start with research,
but it never stops.
We are always learning
about users, the business and the market,
which feeds back into our process iteratively.
02 Synthesis lays the tracks
We define the problem, rooted in user needs. Then we add to it the context of
business needs and available resources.
All of these combine to give us our North Star.
Our strategy evolves around our constraints.
03 Ideation connects all the cars
With design tenets and product principles,
we explore, test and iterate,
moving through levels of fidelity
sequentially and intentionally,
gathering feedback frequently and openly.
04 Delivery sends us on our journey
The best-conceived designs
won't be a reality for users unless
we successfully collaborate with engineers.
We continually refine, test and document,
navigating the entire process over and over!
Design Tenets
Reduce cognitive load
Through seamless processes and products. Taking work off your plate little by little is worth everything to me.
Promote user confidence
To borrow a phrase from a mentor of mine,
we engage progressive disclosure to help users
"sip from the fire hose of knowledge."
Good design provides guidance and nudges to users along their own exploration, which is especially relevant in the age of AI and AI-enhanced products.
Beware the Assumption Bear
Choices always informed by user research
Assumptions creep in from everywhere